Service Design Sydney

Service Design thinks & Drinks, Sydney : “Behaviour Design” – Ash Donaldson (12 June 2012)

Event Details

Time: June 12, 2012 from 6pm to 9pm
Location: Upstairs at the Trinity Bar
Street: 505 Crown St
City/Town: Surry Hills, NSW 2010 Australia
Website or Map: http://servicedesignaustralia…
Event Type: presentation, discussion, networking, service design drinks
Organized By: Proto Partners
Latest Activity: Jun 7, 2012

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Event Description

We are back and very excited to bring you a great presentation. Well worth coming out to have a few drinks and listen to a smart guy at the top of his game.

Ash Donaldson, will be talking about his research and learnings on Behaviour Design.

Behaviour Design is the process of creating systems that change behaviour. The field is built on research from the Stanford Persuasive Technologies Lab, which has provided a number of models and frameworks that effectively leverage technology – from mobile phones, to social networks – to impact behaviours.

Ash will introduce the Fogg Behaviour Model and discuss ways in which it can provide insight to the design process.

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