Via Proto Partners

EXCLUSIVE ! WorkPlayExperience (initiators of the Global Service Jam) is coming to Australia for the first time, and maybe the last ! DON’T MISS this occasion to attend their workshop on the 12 June 2012 in Sydney ! Limited number of tickets, be quick !

For the first time, Markus and Adam from WorkPlayExperience are coming to Australia in order to share their theatrical knowledge and practices with us ! On this occasion, Proto Partners is organising a workshop on Tuesday 12 June 2012 that will give you the opportunity to experience Markus and Adam’s theatrical approach and discover new valuable tools to apply in your organisation to improve customer experience and in designing services.

This is perfect for you if you are working with teams to create new ideas, develop innovative processes, or reflect on and improve the way you work. This workshop will give you powerful tools, showing you a quick, effective and relaxed way to understand, model and experiment with human interactions. This is a valuable workshop for Service designers and Experience Designers, but also for Agile coaches, Educators and anyone working as a Facilitator.

Tickets

Markus Hormeß and Adam Lawrence lead WorkPlayExperience, a German service innovation consultancy with a uniquely theatrical approach. With a joint resume which includes process design, rock musicals, psychology, theoretical physics, product development and stand-up comedy, their mission is to help companies ”put the rock and roll into their services”. Markus and Adam work internationally with major players in telecommunications, financial services and other fields. They are also the initiators of the Global Service Jam, the world’s biggest service design event (so far), and the owners of various rubber chickens.

What is this workshop about?

The WorkPlayExperience approach draws on theater and showbiz concepts to address the dramatic arcs of service experiences, uses theatrical concepts like subtext to examine emotion and motivation, and develop services using a fast, action-oriented method called ”investigative rehearsal”. The session in Sydney will be firmly under the motto of ”doing, not talking”.

Program of the day

Explore – using theatrical methods to generate holistic insights and concepts
• Investigative rehearsal – a new era in bodystorming; the fastest way to investigate and ideate interactions, spaces, processes and behaviours
• Subtext – create deep empathy and understanding of your customers
• Stakeholder constellations – a physical, more empathic exploration of stakeholder relationships and value networks as they evolve over time

Develop – scripting for service
• Boom-wow-wow-wow-BOOM! – Dramatic arcs and timing in service and business; a practical tool to create, manage and design for customer perceptions and expectations
• Service Writing – why a Service Blueprint is not enough to manage your customer experience
• Collaborative storytelling and Journey storming – faster ways to customer journeys

Test – cheap, rapid prototyping, testing, and refinement of your services
• Investigative rehearsal revisited – breaking and improving your ideas; introducing The Difficultator

Perform – implementation and training
• Using these tools in service implementation and training for rollout